The Olympics greatly increase the amount of sports betting in Europe, changing the market for a few weeks. Betting activity goes way up because there are so many events and sports. This rise isn’t just happening in well-known sports like football. It also draws a lot of attention to niche events that most bettors don’t pay much attention to.
How the Olympics Change the Betting Market in Europe
A Rise in Betting Activity
The Olympics bring in the most bets ever in Europe. For example, there was a big rise in betting for the Paris 2024 games compared to other Olympics. The amount of money that people wagered was thought to be around 11 billion EUR. This was a 20% increase and more than 50% from Tokyo 2021 and Rio 2016, respectively. The 300 events in more than 30 sports, is making this volume so high.
The Growth of Niche Sports
People are starting to gamble on sports that aren’t usually popular is the reason of one huge trend during the Olympics. Betting on sports of rowing, swimming, surfing hockey, and climbing all went far up. Some others even quadrupled the amount they were willing to bet on these games. This is a great chance for sportsbooks to get more people to come to their sites. It shows how the Olympic platform can get people to wager on new sports. The fact that the time zone is good for European audiences also has a lot to do with the rise in betting volume.
Final Statement
The Olympics have a big and visible effect on the European sports betting market. They make a lot of bets and change betting patterns for a short time, but in a big way. The games are a one-of-a-kind chance for both sportsbooks and bettors. They are a chance for new users to become involved and for experienced bettors to look into more sports.